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Ep 34: Ryan Holm of Leica Sport Optics

Chris Denham

Ryan Holm is the new Director of Marketing for Leica’s Sport Optics division. While Ryan is new to the high-performance optics industry, he is no stranger to the hunting market. I first met Ryan when he was in a similar position with the pack company, Mystery Ranch. I still give him major credit for building that brand into the category leader.

Revitalizing an optics company in the hunting, birding and outdoor recreation industries simultaneously is tricky business, they all have their own biases, and he has to be sensitive to all of them. Ryan and I talk about how 20 years of experience will help him to accomplish just that. It was great catching up with him, but I more excited to see what he can do with a legacy brand like Leica.

Author

Chris Denham

On top of being one of the stars of one of the most popular hunting shows on television, Chris is the "War Chief" of a tribe of incredible people that work for Wilderness Athlete, Outdoorsmans, and Western Hunter. Chris has been hunting, guiding, writing, and more importantly, thinking about hunting the West harder than anyone else for decades. He's seen it all, done most of it, and has a great story about it. Chris lives in Fountain Hills, Arizona but spends months criss-crossing the highways and trails of the mountain West each year.

When he's not giving glassing seminars or filming for the TV show, he's tinkering with gear, advocating for both hunters and wildlife, or towing around an Airstream camper. Aside from that, he's a gardener and a sipper of fine bourbon.